Conținut de marketing

Valori sursă: optimizare marketing social și analize

Source Metrics has announced its Mesaje primite pentru rețelele sociale. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following.

Source Metrics Listening Mentions

The Social Media Inbox lets online marketers quickly identify what’s being said about their brands across digital media and prioritize their responses in real-time. The Inbox determines the tone of mentions by examining keywords included in hashtags and free text, and then cross references the tone – positive, negative, or neutral – with the reach of the account holder in order to prioritize responses.

Source Metrics Publishing Publish

As a result, marketers can respond to important brand mentions as they happen. For example, if an influencer with a large following says something positive about a brand, a marketer can thank them and strengthen that relationship. Conversely, if two people say something negative, the brand can instantly identify each person’s reach, prioritize responses and reach out to help solve the problem.

Social marketers are finding traditional listening tools inadequate as they only offer high level business intelligence versus something they can use on a daily basis to determine what are the most actionable mentions from a marketing perspective,” said Scott Lake, CEO and founder of Source Metrics. “We give marketers information in real-time which enables them to make the biggest impact on their public brand perception.

Source Metrics Analytics Tracking

The Social Media Inbox is fully integrated with the Source Metrics platform to encourage effective actions and a streamlined workflow. When a marketer finds a brand mention that deserves a response, they can respond directly from inside the platform, using the appropriate social account.

Source Metrics Campaigns Report

Douglas Karr

Douglas Karr este CMO al OpenINSIGHTS și fondatorul Martech Zone. Douglas a ajutat zeci de startup-uri de succes MarTech, a ajutat la due diligence de peste 5 miliarde de dolari în achiziții și investiții Martech și continuă să asiste companiile în implementarea și automatizarea strategiilor lor de vânzări și marketing. Douglas este un expert în transformare digitală recunoscut la nivel internațional și expert și vorbitor MarTech. Douglas este, de asemenea, un autor publicat al unui ghid pentru Dummie și al unei cărți de conducere în afaceri.

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